Wednesday, 25 February 2015

Task 3 - Pitch

The idea:

The main idea for my project is to have a dark and mysterious forest environment, with a little bit of a twist, not only will I create a compelling and good looking forest environment but I will also delve into some character design and architectural design by including both characters and buildings from the past and the future. So, have a forest environment, and mix it up with some futuristic buildings and militaristic units, but also include the ones from the past. I feel like this will create a very compelling and interesting environment to look at. I would also try to use some man-made buildings that will also fit into the environment, such as Stonehenge. In terms of the specific place, I feel like it is better if I leave the exact location of where the scenery on the art-piece is happening out, since I will have a lot of different architecture and characters I would prefer to leave the exact location out as a mystery so no issues or difficulties arise from that.

Media Used:

I would like to work on quite a large sheet of paper, either an A2 or an A1 sheet of paper, I would do most of my work, at least at the start, in pencil and use extensive shading to give the environment good characters and looks. Later on, as the situation develops, I will either paint everything in acrylic paint, paint only certain parts of the environment, or take the environment into a digital software such as Adobe Illustrator and then safely paint it there, knowing that a mistake can be reversed.

Target Audience and Marketing:
When it comes to my target audience, I wouldn't necessarily focus a certain group, but rather I would have it open to both genders at all ages as I feel like that my art piece would appeal to anyone, since it won't include any kind of violence or anything of sort it won't need to be filtered. But even when I feel that my art piece would appeal to anyone, I would try to focus on the adult group as they can appreciate such work the most and can understand everything that is happening on such an art piece. In terms of marketing, I would definitely present my art piece as something that is appealing to everyone and as something that is quite unique and interesting to look at and comprehend.

Constraints:

In terms of constraints, I feel like I need to get the balancing right, as in have enough forest but also have enough of the characters and architecture that I want, but not overload the art-piece by any of them. Another constraint I feel like is of course my ability to properly represent everything in the art-piece, thus the reason why I want to create everything using pencil only first as to make sure that everything is correct and if anything isn't then it can be easily corrected, after that think about if I want to add paint onto my art-piece or not.

Artists that I looked at:

I have looked at several different artists for inspiration for both my environment, scenery and the character design that I will do.

Jakub Różalski:

Jakub Różalski is a Polish artist that creates artwork, combining future and past into one art piece and creating some stunning sights.



Sarah Morris:

Sarah Morris is a Scottish concept artists currently employed by Lionhead Studios, she has created concept art for several games in her past.


Edgive Faini:

Edvige Faini is a Concept Artist from Milan, Italy. Her primary focus is Concept Design, Matte Painting and Environment Design for films, games, commercials and other entertainment media.

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